Insight
The Japanese video game industry is a significant pillar of national pop culture, with a rich history of creativity, storytelling, and distinctive design. Games in Japan showcase a variety of styles and modes of expression, from 2D retro-inspired titles to contemporary approaches, conveying unique universes and experiences. These games attract both domestic and international audiences, who are drawn to their originality, aesthetic richness, and cultural depth.
Challenge
How can the concept and narrative of a 2D video game draw on a popular Japanese tradition in a way that Japanese audiences can identify with, while still remaining accessible and appealing to players who do not share the same cultural references ?



















