Based in Tokyo, Paradigm is a fully digital creative agency. Emphasizing “digital” as a core value, the agency aimed to create impactful visuals to strengthen its brand communication and bridge the connection with clients.
How can visual elements capture and communicate Paradigm’s identity in a meaningful way ?
As part of the research, the team shared their perceptions of the agency pointing to creativity, communication, and the variety of cultural backgrounds that shape Paradigm.
Central to the agency’s identity and rich in meaning, the colorful dots embody Paradigm’s energy and diversity.
Drawing from the team’s perceptions, the animated icons reflect the agency’s core values and digital focus.
The applications support brand communication and serve to reinforce Paradigm’s identity within the brand guidelines.
